An overview of New Zealand: History and culture

An overview of New Zealand: History and culture This paper is a report on the various factors that make up New Zealand. You will find discussions of the history, significant locations, government, economy, tourism, and food. History New Zealand became a recognized location in 1840 when the British made it part of their empire (History, n.d.). The Maori people were the first inhabitants of the islands in the tenth century, but they were flooded by the British culture later on. New Zealand was first discovered by European explorers in 1642; however, then encounter ended in bloodshed. The next meeting took place over one hundred years later in 1769 when both the French and British arrived without each other’s’ knowing. They began trade with the Maori people, who valued highly the arrival of weapons and began the Musket Wars among enemy tribes (The History, 2014). The British developed their plans to colonize New Zealand as they heard rumors of France’s similar ideas (The History, 2014). In 1840, many chiefs signed the Treaty of Waitangi with the British Crown. This established British law in New Zealand and created a large basis for what the country is known to be today (History, n.d.). However, with the large influx of British settlers, many hostilities grew and began the New Zealand Wars, or the Land Wars, for twenty years. By 1870, Britain withdrew its troops, â€Å"not wishing to invest any further in a costly overseas war which was likely to continue indefinitely† (The History, 2014). Today, â€Å"New Zealand†¦is an independent nation within the British Commonwealth† (The History, 2014). This means that although the country is under the British Monarch, New Zealand has its own active administration for government (The History, 2014). Map (NZ Map, 2014) Government â€Å"New Zealand is a democratic country in which the Members of Parliament (MPs) are chosen in free and fair elections† (NZ’s System, 2014). Parliament is made up of the House of Representatives and the Governor-General. The House of Representatives consists of 120 members, while the Governor-General is a representative of the Queen. The 120 members are elected by vote and are allowed in office for a term of three years. They hold the New Zealand government accountable for its actions and policies and pass laws over the unwritten constitution. New Zealand is defined as a constitutional monarchy, and so they have Queen Elizabeth II as the Head of State. The Queen and Governor-General â€Å"remain politically neutral and do not get involved in the political contest† (NZ’s System, 2014). New Zealand also has lower levels of government bodies, such as territorial local authorities, district health boards, and school boards of trustees (NZ’s System, 20 14). Economy With a population of around four and a half million, their current GDP is around $132 billion at a 2.5% growth (New Zealand). A third of this GDP is made up by the export of goods and services. New Zealand’s economy runs on free market principles through a mixed economy. Its three largest economic sectors are manufacturing, services, and agricultural (Overview, 2014). New Zealand’s currency is called the Kiwi dollar and was â€Å"amongst the top 25 sovereign currencies in the world† at the end of 2012 (Economic Overview, 2014). Today, the Kiwi dollar equals about $1.29 in US Dollars (Rates Table, 2014). Visiting Cities Auckland – While it is the largest city in New Zealand, home to over one and a half million people, it is not the capital. Auckland is located near the top of the North Island and is the main transport hub into the country. Its location touches into beaches and rainforests, but also volcanic areas. The region has 48 volcanic cones, which provide for great views of the city and harbor (Destinations, n.d.). Rororua – This city is south of Auckland, but is still on the North Island. â€Å"Rotorua is known for bubbling mud pools, shooting geysers and natural hot springs, as well as showcasing [their] fascinating Maori culture† (Destinations, n.d.). The bubbling mud pools are caused by the Pacific Rim of Fire: a â€Å"geothermal wonderland.† With the surrounding nature, Rotorua is a home-away-from-home for many adventure activists. It has world-class mountain bike trails, as well as horse riding, lake swimming, bungy jumping, ziplining, and more (Destinations, n.d.). Napier – This city is located within Hawke’s Bay of New Zealand. It is known mostly for its art, architecture, culture, and history of the 1930s. The reason for this is that an incredible 7.9 earthquake hit Hawke’s Bay destroying a vast majority of Napier’s buildings and killed almost 260 people. â€Å"Rebuilding began almost immediately, and much of it was completed in two years† (Destinations, n.d.). Wellington – According to Lonely Planet, Wellington is â€Å"the coolest little capital in the world.† It is located at the southern end of the North Island touching the harbor. It is known for its arts and heritage with many museums, art galleries and theatres. This city continues the adventure with more mountain bike trails and kayaking. New Zealand’s national museum, Te Papa Tongarewa, is located in Wellington too (Destinations, n.d.). Christchurch – This city is fairly large taking over a majority of the middle of the South Island. It lies along the ocean and touches the Alps. To the 340,000 residents of the city, it is known as ‘The Garden City.’ While this location continues the historic beauty and forest-filled adventure, much was destroyed in 2011 from an earthquake. A large portion of the neo-gothic architecture in the central city was ruined along with many other buildings. Despite the destruction, Christchurch still hosts much beauty and fun. A special attraction is the Orana Wildlife Park, which is an open range zoo (Destinations, n.d.)! Queenstown – This is the southern-most city to be visited on the trip in the South Island. According to New Zealand Tourism, Queenstown has become â€Å"world famous for its iconic scenery, friendly people, golf courses, wineries†¦bungy jumping, sky diving, canyon swinging, jet boating, horse trekking, and river rafting all year round† (Destinaitons, n.d.). Currently, most notably, area around Queenstown is recognized as the makings of Lord of the Rings, with locations that helped to create Middle-earth. Queenstown is clearly the most visited location in the country with a population of 19,200, but over two million visitors every year (Destinations, n.d.). NZ Tourism In 2011, New Zealand hosted over two and a half million visitors, and has expected that number to grow by over 650,000 each year (Tourism Factsheet, 2012). With tourists from around the world, there are some key differences to New Zealand (Key NZ, n.d.). The currency is a dollar, but the make-up is different from that of the US. New Zealand has coins valuing 10, 20, and 50 cents as well as $1 and $2 – then bills of $5, $10, $20, $50, and $100. Banking is generally the same and allows for exchanging currencies (Key NZ, n.d.). For driving, the lanes are swapped with drivers on the left side of the road. New Zealand also uses the metric system, where travel is measured in kilometers instead of miles. Other driving laws are the same: must wear a seat belt, no mobile phone usage, and no drinking and driving. Visitors from other countries can drive in New Zealand for up to 12 months with their home country license (Key NZ, n.d.). New Zealand entertainment is made up of three parts: food, spirits, and fun. The cuisine style is tied to mostly Eurasian countries like Thailand, Malaysia, Polynesia, and most of Europe. New Zealand is most well-known for meats like lamb, pork, and venison, as well as seafood such as salmon, crayfish, bluff oysters, mussels, and scallops. The wines of New Zealand are remarkable and are desired around the world. While people in the US must be 21 to drink alcohol, they must only be 18 in New Zealand. Also, unlike than many states in the US, New Zealand has six different casinos throughout the country (Key NZ, n.d.). Aside from all of the scenic adventures in the forests, beaches, mud pools, etc., New Zealand played host to the Lord of the Rings films. â€Å"Since 2004, an average of 47,000 international visitors each year have visited a film location† (Sector Marketing, 2013). Another small, but notable difference is the time zone. â€Å"New Zealand is one of the first places in the world to see the new day† – being 12 hours ahead of the GMT (Key NZ, n.d.). In comparison to the US, New Zealand is 18 hours ahead. A shocking factor when traveling to and from New Zealand is losing and gaining a day, which happens because of crossing the International Date Line. While this time difference is very large, a similarity is the use of daylight savings time, which a majority of the rest of the world does not use (Key NZ, n.d.). Food Delicacies In the Maori culture, a hangi feast is recommended (Destinations, n.d.). The hangi is a method of cooking, which has been used by the Maori for over 2000 years. To cook the food, it is placed in a pit oven which has heated rocks buried inside. While it is a well-known way of cooking, it has become very traditional and is only used on special occasions. The style of cooking is typically used for chicken, seafood, and vegetables, but can also be used for steamed pudding (Food Wine, n.d.). New Zealand has some of the most famous seafood in the world. Marlborough green-lipped mussels are not only delicious, but are known to have health benefits such as arthritis relief. Bluff oysters are especially desired in New Zealand and around the world – they even have their own festival in May: the Bluff Oyster and Food Festival. New Zealand also hosts a scallop festival in September called the Whitianga Scallop Festival. The forth seafood delicacy is called Whitebait. They are tiny fish caught during the springtime and are often made into fritters (Food Wine, n.d.). Works Cited Destinations. (n.d.) Retrieved December 29, 2014 from http://www.newzealand.com/us/destinations/ Economic Overview. (28 Oct, 2014). Retrieved December 29, 2014 from https://www.newzealandnow.govt.nz/investing-in-nz/opportunities-outlook/economic-overview Food Wine. (n.d.). Retrieved December 29, 2014 from http://www.newzealand.com/us/feature/favourite-new-zealand-foods/ History. (n.d.). Retrieved December 29, 2014 from http://www.newzealand.com/int/history/ Key New Zealand Facts and Information. (n.d.). Retrieved December 29, 2014 from http://www.tourism.net.nz/new-zealand/about-new-zealand/keyfacts.html New Zealand. (n.d.). Retrieved December 29, 2014 from http://www.heritage.org/index/country/newzealand New Zealand Map. (20 Nov, 2014). Retrieved December 29, 2014 from http://www.mapsofworld.com/newzealand/ New Zealand’s System of Government. (19 Dec, 2014). Retrieved December 29, 2014 from http://www.elections.org.nz/voting-system/new-zealands-system-government Overview of the New Zealand Economy. (9 Apr, 2014). Retrieved December 29, 2014 from http://www.treasury.govt.nz/economy/overview Rates Table. (29 Dec, 2014). Retrieved December 29, 2014 from http://www.x-rates.com/table/?from=USDamount=1.00 Sector Marketing: Information on key tourism and special interest sectors. (10 Apr, 2013). Retrieved December 29, 2014 from http://www.tourismnewzealand.com/sector-marketing/film-tourism/fast-facts/ The History of New Zealand: a brief overview of the pre-historic, colonial and modern periods. (29 Dec, 2014). Retrieved December 29, 2014 from http://history-nz.org/ Tourism Factsheet. (9 Aug, 2012). Retrieved December 29, 2014 from http://www.immigration.govt.nz/migrant/general/generalinformation/media/tourism+factsheet.htm

Identity Essay -- Identity character literature self

Identity is a state of mind in which someone recognizes/identifies their character traits that leads to finding out who they are and what they do and not that of someone else. In other words it's basically who you are and what you define yourself as being. The theme of identity is often expressed in books/novels or basically any other piece of literature so that the reader can intrigue themselves and relate to the characters and their emotions. It's useful in helping readers understand that a person's state of mind is full of arduous thoughts about who they are and what they want to be. People can try to modify their identity as much as they want but that can never change. The theme of identity is a very strenuous topic to understand but yet very interesting if understood. How the Garcia Girls Lost Their Accents by Julia Alvarez and Farewell to Manzanar by Jeanne Wakatsuki are two remarkable books that depict the identity theme. They both have to deal with people that have an identit y that they've tried to alter in order to become more at ease in the society they belong to. The families in these books are from a certain country from which they're forced to immigrate into the United States due to certain circumstances. This causes young people in the family trauma and they must try to sometimes change in order to maintain a comfortable life. Both authors: Alvarez and Houston have written their novels Is such an exemplifying matter that identity can be clearly depicted within characters as a way in adjusting to their new lives. How the Garcia Girls Lost Their Accents by Julia Alvarez is a tale of four girls who are forced to leave their country, Dominican Republic. This occurred because their father got into police problems ... ... true American and she has neglected who she really was. Jeanne is a different person but as she grew and became more mature through her experiences she realizes that she can't transform her identity no matter how hard she tried. The theme of identity was clearly stated in How the Garcia Girls Lost Their Accents by Julia Alvarez and Farewell to Manzanar by Jeanne Wakatsuki. In both novels families are forced to emigrate from their homeland as an act of protection. As the main characters try to adjust themselves into their new surroundings they undergo extreme pressure into trying to remain comfortable and stable in such a way that their identity (who they are) changes. But once they go back to their homeland and these characteristics are soon acknowledged by them and they then realize that you can't change who you are and your identity well always remain the same.

Mass Communications Essay

Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a woman’s attention, they are sure to be able to communicate their other messages afterwards. For example, for products and services that target the women market, advertisers approach advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families’ well being, anything to preserve youth and beauty. Besides physical points that advertisers use to lure attention, there are other factors that help advertisers reach more audiences and that is to project interesting and convincing topics such as cause oriented, value driven campaigns. Some products such as Body Shop advertise their support for women entrepreneurs worldwide. Products stamped with ‘organically grown’, ‘baby-friendly’ or ‘smoke-free’ attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is privy of. Three ads that catch my appeal are Body Shop, Apple Macbook and Dove Soap. Least appealing to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads. Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as part of the company’s corporate mission and vision. Body Shop products are similar to other beauty products but their advertisement of helping suppliers from third world countries strike a chord inside me. Dove Soap commercials promote women’s preservation of beauty that does not need surgery or alterations. For me, Dove Soap advertisements adhere to my own idea of ageless beauty. Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that using women’s body or men’s body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the animalistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again. A â€Å"bad ads† are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of people’s lives and uniqueness just to get attention. These ads get attention no matter what. Advertisers of bad ads believe that bad or good publicity is still publicity. â€Å"Bad ads† do not have any effort to invest on social responsibility. It is unfortunate that ‘bad ads’ proliferate more than ‘good ads’ because they actually are the ones who catch more attention just by the mere fact that they are bad. Bad ads catch the attention of both informed and misinformed consumers therefore bad ads must be regulated and policed. The power of advertisers is tremendous in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that might catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it. References: Body Shop Commercial Atwan, Robert. 1979. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., Cohn, David L. 1940. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster Evans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc.,

Plasmodium

Life Cycle of Plasmodium vivax (Malarial Parasite) Systematie Position Kingdom      :      Protista Phylum          :      Protozoa Class               :      Sporozoa Genus             :      Plasmodium Species          :      vivax Habit s and habitat:- Plasmodium is an intracellular sporozoan parasite causing malaria in man. The parasite lives in the RBC’s and liver cells of man and alimentary canal and salivary glands of female Anopheles mosquito. Structure:- Structure of plasmodium is different stages of its life cycle. A fully grown malarial parasite is amoeboid and uninucleated structure known as trophozoite.Trophozoite is surrounded by double layered plasma lemma. Cytoplasm contains Palade’s granules, endoplasmic reticulum, ribosome, mitochondria, vesicles and vacuoles having haemozoin. Cytoplasm contains nucleus having nucleolus and granular nucleoplasm. Life Cycle of  Plasmodium  vivax Hosts:- Plasmodiu m completes its lifecycle in two hosts (digenetic): Man and female Anopheles mosquito. 1. Primary or definitive host: Female Anopheles mosquito is the primary host of Plasmodium in which it completes its sexual life cycle. 2. Secondary or Intermediate host: Man is the secondary host of plasmodium in which it completes its asexual life cycle.The lifecycle of Plasmodium can be divided into three phases: 1. Asexual sehizogony 2. Sexual gamogony 3. Asexual sporogony ASEXUAL CYCLE OF Plasmodium, IN MAN Infective form of Plasmodium is known as sporozoites. Sporozoites are 11-12 µ long slender, uni-nucleated. Sickle-shaped structure present in the salivary glands of infected mosquito. When an infected female Anopheles mosquito bites a healthy man, a large number of sporozoites enter into the blood stream of man. Within half an hour, sporozoites enter the liver cells and undergo asexual multiplication called schizogony. 1. Asexual Schizogony:-Schizogony is the asexual phase of reproductio n of Plasmodium. It takes place in liver cells and RBC’s of man. Schizogony can be divided into following phases: a) Pre-erythrocytic schizogony b) Exo-erythrocytic schizogony c) Erythrocytic schizogony d) Post- erythrocytic schizogony a. Pre-erythrocytic schizogony: In the liver cells, sporozoites grow to form a large and spherical schizont. Schizont divides by multiple fission and forms a large number of cryptozoites. They may either pass into the blood circulation to start erythrocytic schizogony or enter fresh liver cells to start Exo-erythrocytic schizogony.Pre-erythrocytic schizogony takes 8 days to complete. b. Exo-erythrocytic schizogony: After re-entering fresh liver cell each cryptozoites divides to form a large number of metacryptozoites similar to pre-erythrocytic schizogony. Meta-cryptozoites are two types: Smaller micro-metacryptozoites and larger macro-metacryptozoites. The micro-metacryptozoites enter the RBC’s to start erythrocytic schizogony, while th e macro-metacryptozoites invade fresh liver cells to continue exo-erythrocytic schizogony. It takes normally 4 days to complete. c. Erythrocytic schizogony:-As stated above, the erythrocytic schizogony begins when the RBC’s of blood are attacked either by pre-erythrocytic cryptozoites or by exo-erythrocytic micro-metacryptozoites. It takes normally in 8 to 12 days after above 2 phases. Stages of erythrocytic schizogony are: i. Trophozoite Stage:- The merozoites (cryptozoites and micro- metacryptozoites) after entering into the blood stream, feed on erythrocytes, become rounded and modify into trophozoite. ii. Signet Ring Stage:- As the merozoites grow a vacuole appears in the center and the nucleus is pushed to one side.It gives a ring like appearance and known as signet ring stage. The parasite ingests haemoglobin and decomposes it into protein and haematin. Protein is use as food whereas unused haematin forms toxic. Yellowish brown malarial pigment, haemozoin. iii. Amoeboid Stage: – As the signet ring parasite grows, vacuole disappears and the parasite becomes amoeboid in appearance, thrusting out pseudopodial processes. This stage is called amoeboid stage. At this stage RBC develops numerous granules, the Schuffner’s granules. iv. Schizont Stage:- Parasite grows in size, becomes rounded and almost completely fills the RBC called Schizont. . Rosette Stage:- The nucleus of schizont divides by multiple fission to form 6 to 24 daughter nuclei. These nuclei arrange at the periphery, while the toxic haemozoin granules accumulate at the center of RBC. It appears as a flower rose, so called rosette stage. Nuclei of rosette stage are surrounded by a little cytoplasm and are develop into merozoites. With the rupture of the RBC, these merozoites are liberated into the blood plasma along with toxic haemozoin. These normally attack fresh RBC’s to repeat the erythrocytic cycle or may change into gametocytes.One complete erythrocytic cycle take s 48 hours in Plasmodium vivax. d. Post-erythrocytic schizogony:- Sometimes, some merozoites produced in erythrocytic schizogony reach the liver cells and undergo schizogony development in liver cells. This is called post-erythrocytic schizogony. SEXUAL CYCLE OF Plasmodium in MAN 2. Sexual Gamogony:- Formulation of gametocytes: After many generations in about 4-5 is the blood some merozoites increase in size to form two types of gametocytes; larger macro (9-10 µ), less numerous and contain large nucleus.Macro gametocytes are larger (10-12 µ), more numerous and contain smaller nucleus. SEXUAL CYCLE OF Plasmodium IN MOSQUITO When a female Anopheles sucks the blood of a malaria patient, the gametocytes reach the stomach of mosquito and formation of gametes take palace as follows: a. Gametogenesis (gemetogony) : Process of formulation of gametes (male and female gametes). i. Formulation of male gametes: The nucleus of microgametocyte divides to form 6-8 daughter nuclei. The cytoplas m gives out same number of flagella like projections and daughter nuclei enter in each projection.These projections separate from the cytoplasm and form 6-8 haploid microgamete or male gametes. This process of formation of microgamete is called exflagellation. ii. Formation of female gamete:- The mega gametocyte undergoes some reorganization to form a single haploid mega gamete or female gamete which is ready for fertilization. b. Fertilization: The male gamete enters the female gamete through the fertilization cone formed at female gamete and form diploid zygote or synkaryon. Fusion is anisogamous. c. Ookinete stage:The zygote remains inactive for sometimes and then elongates into a worm like Ookinete or vermicule, which is motile. The Ookinete penetrates the stomach wall and comes to lie below its outer epithelial layer. d. Oocyst stage: The Ookinete gets enclosed in a cyst. The encysted zygote is called Oocyst. The Oocyst absorbs nourishment and grows in size. 3. Asexual Sporogon y The nucleus of Oocyst divides repeatedly to form a large number of haploid daughter nuclei. At the same time, the cytoplasm develops vacuoles and gives numerous cytoplasmic masses.The daughter nuclei pass into each cytoplasmic mass and develop into slender sickle-shaped sporozoites are formed in each Oocyst. This phase of asexual multiplication is known as sporogony. Lastly, the Oocyet brusts and sporozoites are liberated into the haemolymph of the mosquito. They spread throughout the haemolymph and eventually reach the salivary glands and enter the duct of the hypopharyx. The mosquito is now becomes infective and sporozoites get inoculated or injected the human blood when the mosquito bites. The cycle is repeated. In mosquito whole sexual cycle is completed in 10-12 days.Incubation period: The period between infection and the appearance of first symptoms is called incubation period. It is about 10-14 days in Plasmodium vivax. Pre-patent period: The duration between the initial sp orozoites infection and the first appearance of parasites in the blood is called as pre-patent period. It takes about 8 days in Plasmodium vivax. Symptoms of malaria †¢ Mouth becomes dry, nausea and loss of appetite †¢ Headache, muscular pain and joint pain †¢ Chill, fever (106 ° F) and sweating all every 48 hours. †¢ Chill to sweating lasts for 8-10 hours. Liver and spleen become enlarged. †¢ Due to loss of RBC’s anaemia is caused. Control of malaria Malaria can be controlled by three ways 1. Destruction of vector 2. Prevention of infection(prophylaxis) 3. Treatment of patient 4. Public awareness 1. Destruction of vector (Anopheles mosquito) †¢ Mosquito can be killed by spraying DDT, BHC, Dieldrin, Malathion etc. †¢ Filling up ditches, gutters and pits where the mosquito breeds. †¢ Water surface can be poisoned by spreading kerosene oil, petroleum etc. †¢ A speedly flow of water prevents the mosquito larva and pupa flourishing. Biological control: Certain fishes (trouts, minnows, stickle back), ducks, dragon flies etc feed on larva and pupa of mosquito. 2. Prevention of infection (Prophylaxis) †¢ Use of mosquito nets. †¢ Screening doors, windows and ventilators. †¢ Using mosquito repellent creams (e. g. odomus), anti mosquito mat (e. g. Supermat) etc. 3. Treatment of patient: There are several drugs that kill different stages of parasite in patient. The oldest drug is Quinine; Paludrine kills almost all stages of parasite. Daraprism (single dose of 25 mg) is the most effective drug.Write short note on Plasmodium falciparum Plasmodium falciparum causes malignant tertian type of malaria. Fever reccurs every second or third day, that is, after 36 to 48 hours. Death rate is very high because the infected red blood corpuscles tend to clump into masses, thus blocking up small blood vessels of internal organs, such as brain, spleen, lungs, etc. It is also known as the tropical epidemic malaria of m an. Exo-erythrocytic schizogony is absent in P. falciparum. Read more:  http://www. hsebguides. com/2012/04/plasmodium-vivax-malarial-parasite. html#ixzz2G57xlaK6

A Beginners Guide to Identifying Trees in Winter

A Beginner's Guide to Identifying Trees in Winter Identifying a dormant tree is not nearly as complicated as it might seem at first glance. Winter tree identification will demand some dedication to applying the necessary practice to improve the skill of identifying trees without leaves. But if you follow my instructions and use your powers of observation you will find a pleasurable and beneficial way to enhance your skills as a naturalist- even in the dead of winter. Learning to identify a tree without leaves can immediately make your growing season trees easier to name. Using Botanical Markers and Tree Characteristics for Winter Tree Identification Dont be fooled into thinking that a twig key is the only answer when identifying a dormant tree. Your overall observation skills and sizing up a tree will be invaluable even as the twig key is tucked away in your warm library. A trees crown can give you valuable clues to finding a trees botanical name by unique crown shape, fruit and/or their leftover containers, persistent leaves, live twigs and growth habit. Get to know a trees characteristics or markers. Examining a Tree Twig for Winter Tree Identification To use a tree twig key means learning a twigs botanical parts. A key can help you identify a tree to the specific species by asking two questions where you can affirm one and eliminate the other. This is called a dichotomous key. Become familiar with a tree twigs characteristics. Using Alternate and Opposite Tree Leaf and Twig Arrangement for Winter Tree Identification Most tree twig keys start with the arrangement of leaf, limb, and buds. Determining opposite and alternate arrangements is the primary first separation of the most common tree species. You can eliminate major blocks of trees just by observing its leaf and twig arrangement. Identifying a dormant tree can be a visual challenge. Visit the  gallery of winter photos that illustrate many subtle botanical clues exhibited by dormant trees. Naturalist Josh Sayers has developed his Portrait of the Earth photo resource for identifying trees in winter. It may help to use this and other resources as you learn about trees and their dormant parts.

Material Flow Accounting Essay Example | Topics and Well Written Essays - 2250 words

Material Flow Accounting - Essay Example These methods have proved popular at national levels following the new Think Green Trend which now seems to have taken over even the fiscal and monetary policy of the public and private sector and has often even been termed a system for integrated environmental and economic accounting. Browne (2005).The EIA and the EMS have proved to be very popular tools of the Environmental Impact Assessment strategies and the trend has so far not been restricted to the USA but many other jurisdictions are now changing their laws (particularly the EU) in order to be better able to reduce the stress on natural sources and the environmental impacts and increase the operating efficiency of certain firms which may otherwise be an environmental hazard. (Durrenberger, G., Hartmann, C.2002).The EIS is fast becoming a tool for An Environmental Impact Assessment (EIA) and such a statement through the use of accounting techniques like the MFA and LCA(discussed down below will be used to give an assessment of the positive and/or negative environmental influences that a project may have on the environment. The statement will then identify and foresee the social and biological impacts ion the environment as a part of good practice and sometimes legal compulsion in many countries today to decide whether the project being undertaken is worth the damage it will have on the environment. ... (Fehily, Timoney & Co. 1999).To facilitate such as analysis two techniques have developed in the yester decades to provide a more technical prediction of the environmental cost and benefit analysis. (Fehily, Timoney & Co. 1999)Firstly there is the Material flow analysis (MFA) which will amalgamate the material flows with in a development transaction and will also calculate indicators and develop strategies and measures for improving material flow systems.Thus academic opinion has endorsed it a credible method of assuring the sustainability of industrial ecology along with the techniques of LCA ( life cycle assessment).The MFA will be used while making decisions in the EMS and EIS by capturing the mass balances in an economy or an upcoming development transaction , where inputs (extractions + imports) equal outputs (consumptions + exports+ accumulation + wastes), and will utilize the laws of Thermodynamics. (Fehily, Timoney & Co. 1999).This method facilitates the decision making proce ss in the Impact Assessment by recognizing that the total amount of matter and energy involved at each and every stage of the economic cycle is required for all economic activities. The pith and substance of the analysis thus becomes the query whether flow of materials is sustainable in terms of the environmental burden it creates. (Fehily, Timoney & Co. 1999). In an EIS statement the MFA will be used to minimize the flow of materials while maximizing the human welfare generated by the flow. This is because the MFA system is involved in the monitoring of wastes that are typically unaccounted for in traditional economic analyses. (Kahn, H., Brown, W., Martel, L. 1976). Similarly then we have the system for the life

Effectiveness of Controversial Advertising (Marketing Communications) Essay

Effectiveness of Controversial Advertising (Marketing Communications) - Essay Example According to Hosford-Dunn, et al. (2000, p.163), the basic functions of advertising are: to inform, persuade, or remind and reinforce customers so that information about the products and services will be disseminated and eventually sell themselves. Advertising is one of the marketing strategies that is used in communicating information with a purpose of influencing individual about a certain product or services in order to stimulate market demand. Advertising is considered as a business activity for it involves money and time; however, this activity is naturally visible, in fact, it is prone to public criticisms particularly when it did not meet consumer expectations and satisfactions, and when it delivered false advertising. Advertisements are considered to be successful if they affect people purchase power and consequently increase sales turnover, sales revenue and elevate brand awareness. All advertising efforts are expected to originate from genuine, unique and eye catching idea; however, marketers nowadays are crossing the traditional line and run controversial advertisements. The main thrust of this paper is to discuss the effectiveness of controversial advertising as a method of successfully selling a product. Controversial Advertising During the 19th and the 20th century when competition is becoming more intense, companies have increased their interest in using advertisements just to be competitive. There are billions of advertisements appearing in a day and this number is growing rapidly. This overwhelming information received by the viewing public had made them saturated and lessen their attention toward every advertisements because they go unnoticed and viewed in an unconscious manner. In order for advertisers to hold new chances in gaining public attention and awareness, they downplay shocking advertisements that are morally daring and offensive to the public. According to Jeurissen (2007, p.158), â€Å"for those who have the courage to publish a c ontroversial advertisement, there is a chance that their message will become the subject of a lively discussion: people will start to talk about it...† Adventurous marketers preferred to use controversial advertising as a method of successfully selling a product because they believed it will cause curiosity in people awareness and make everyone remember. However, a great percentage of consumers said that these kinds of advertisements leave negative consequences. The Effectiveness of Controversial Advertising Nowadays, advertisements are made to execute themes that are beyond the line of creativity and are sometimes exaggerated, eye catching and more controversial than ever just to capture the attention of the viewing public. The print advertisements below are some of the controversial advertising campaigns whose concepts are extreme and shocking just to promote products or services (see figure 1). Figure 1: Controversial and Disturbing Print Ads Source: Huang, 2010 This patter n addresses organizational message that is beginning to emerge wherein advertisers use gore, violence, nudity, sexual connotation, etc., which used to show social, political, and moral conflicts. However, according to Wright (1997, p.141), â€Å"the messages of other controversial ads might be less bland, such as